Articles worth reading

To come back in power, BJP has to build Ram Mandir: Hindu priest threatens to withdraw support

06 Jun,2018 Politics

NEW DELHI: There seems to be no end to Bharatiya Janata Party (BJP)’s troubles. On one hand, the Opposition is gaining footage with every passing poll, on the other hand, some of the party’s supporting organisations are pressing on the issue of Ram Mandir.

“If they (BJP) want to come in power again (in 2019) then they have to build the Ram Temple, else we will start a movement and make sure they are defeated,” Mahant Paramhans Das, a priest in Uttar Pradesh’s Chawani Temple told ANI.

Das’ was reacting to Union Minister Mukhtar Abbas Naqvi statement.

Naqvi had earlier claimed that development will be the only issue for BJP in 2019 elections, further adding that Hindutva and Ram Mandir are not the primary issues for the saffron party.

“Today our government has made development as the mood of the nation. We have made development, a people’s movement. Prime Minister Modi has become ‘Vikas Nayak’ for the people of the country,” the minister said.

Naqvi further added that Prime Minister Narendra Modi has been the “biggest victim of political intolerance” and from Gujarat to Delhi “political conspiracies” were hatched against him by “frustrated forces” who have been defeated by the people of the country.

The Hindu Yuva Vahini, a youth wing formed by UP Chief Minister Yogi Adityanath, also reportedly threatened to cut off contact with BJP if building the Ram Mandir ceases to be one of the primary issues.

They added that the recent defeat in by-elections is due to the party’s slow move over the construction of Ram Mandir.

Clean India: Government launches sanitary pads at only Rs 2.50

06 Jun,2018 Business

Bringing yet another innovation in spreading cleanliness and hygiene, the government introduced sanitary pads that will be sold at Rs 2.50 on Monday, June 4. This is pad is also environment-friendly. Under the Pradhan Mantri Bharatiya Janaushadhi project, the pad will be sold all over the country.

Union Minister of Chemicals and Fertilizers Mansukh L Mandavia told reporters in New Delhi that these sanitary pads, called Oxo-biodegradable facility, will be available at 3,600 Drug Centers across the country. This center is spread across 33 States and Union Territories.

The minister said that the price of these pads has been kept low for better reach and usage. In the market where the available pads are generally priced at Rs 8 per unit, the cost of the four unit packs is Rs 10.

The minister also added that the pad will help women of poor classes to maintain their basic needs related to cleanliness. He also said that competition from the new cheap pad market will increase and other companies can also reduce their prices.

Bepannah 5 June 2018 Full Episode Written Update: Rajvir Finds Out About Zoya and Aditya’s Whereabouts

06 Jun,2018 Entertainment

In yesterday’s episode of Bepannah, Aditya starts to feel very thirsty while being in the jungle. Zoya finds a pond and helps Aditya drink water. On the other side, the bankers reach Zosh Company and order to seal it. The employees plead for being given some more time but the bankers are reluctant in accepting their requests and further seal the company.
Aditya finds a phone booth and makes a call to Arjun. A police officer happens to stand beside Arjun while he attends the call thinking that it is Aditya who had called. Aditya also, very smartly, talks in Sheikh’s tone, tells his location in code language and easily fools the police officer while Arjun knows that it is Aditya on the line. Arjun cracks the code and comes to know that Aditya was in Badlapur. Rajvir tracks Aditya’s and Arjun’s phone call and is also able to know Aditya’s location. Aditya and Zoya find a tea stall and buy something to eat. Arjun is trying to get out of his house in order to reach Zoya and Aditya but the police don’t allow him to leave.
Zoya and Aditya see a car coming their way. Zoya assumes that it was Arjun’s car but Aditya tells him that it wasn’t Arjun and they both realise it is Rajvir. Zoya and Aditya again start running away and enter the jungle. While trying to find a place to hide Zoya’s foot gets stuck in a trap that is usually placed for animal hunting. Aditya helps Zoya to get out of it and further carries Zoya in his arms and continues to run.
Zoya and Aditya reach a place which looked busy as people could be seen around. They find a house where they could see no one and so they decide to go there to hide. Rajvir reaches the same place and orders the police to look everywhere for Aditya and Zoya.

News from Business

Use Investica, get yourself free time and #TheJoyOfEarning

Use Investica, get yourself free time and #TheJoyOfEarning

05 Jun,2018 Business

Investica, a web-app platform for mutual funds investment, recently appointed Ogilvy India to handle its creative mandate.

A campaign that consists of two films have now been rolled out.

The films show how people using the mutual fund aggregator, have more time for themselves. The message the brand tries to deliver is that when there’s Investica as a partner for investment in mutual funds, joyful returns are on their way.

Ronak Agarwal, CMO, Investica, said, “The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency. The mandate entailed the wholesome creation of the brand identity & guidelines; right from the logo to the detailed tonality in terms of voice, colour, etc. In addition to this, it also catered to the complete customer engagement bit i.e. audience segmentation, customer understanding and client profiling. At Investica, we believe to customise ourselves as per the client’s need by following a user-based-product approach. The idea is to drive the product to meet every goal our Investors will possess throughout their life journey. Ogilvy with their creative-edge and strategic insight was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together.”

Amit Singh, CEO, Investica, added, “Since the launch of Investica in May (2017), we have experienced an overwhelming response from our customers. Once we felt we were at the perfect stage to expand ourselves, this was the first decision we took. With this partnership, the aim is to write an unprecedented growth story and develop the best-in-market product for our customers.

Walter Noronha, SVP, Ogilvy Mumbai, said, The brief was to simply focus on the payoffs of great investments with simple life pleasures rather than promise huge unattainable goals.

Sonia Khurana, national head – customer engagement, Ogilvy India, said, “The idea was to also see how the brand promise can be seamlessly delivered by the product. The openness of the Investica team made it very productive and fun to co-create a frictionless customer experience for the app.”

CREDITS:

Client: Investica

Creative agency: Ogilvy

ECD: Neville Shah

Senior CD: Kapil Ojha

CD: Anand Rane

Senior visualiser: Subodh Jadhav

SVP: Walter Noronha

Client services director: Pratik Koltharkar

Account director: Saurabh Talpade

Planning director: Aditya Nagavekar

Senior VP – national head of customer engagement: Sonia Khurana

Principal consultant marketing transformation: Debarghya Das

Senior consultant data strategy and analytics: Rohan Jaiswal

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